Digital Signage

Professional display options continue to be a top priority for customers in many segments. Within this category, the fastest growing area is digital signage.

Digital Signage is the use of flat-panel displays to convey graphics, text and other audio/visual elements to specific audiences in a manner that not only holds their attention longer but also makes the message stay in their minds.

And it’s not just visuals on one display. Information can be fed to a network of up to hundreds of displays through a playback or network device-with each display able to be controlled or updated from one central location.

Digital Signage allows you to do truly targeted marketing. With the ability to centrally create, schedule and deliver content, messages can be changed out easily and quickly, for example, by month, season or even time of day.

Also, the cost to continually update physical signage is restrictive. With digital signage equipment prices reaching an affordable level, businesses are able to now deploy equipment where the content can easily and quickly be changed at will. Stadiums, arenas, and casinos are continually looking to improve the entertainment value a guest receives.

In addition to a full line of large format LCD and plasma displays, Sony also offers a full line of plug-in network cards that can drive a complete IP-based digital signage network.

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